Mr. Puneet Gupta

Autumn winter 08

Autumn winter 09

Spring summer 09

VITTORIANO DYNASTY

As the Brand had grown over time the ad campaigns needed to bring the grandeur of the label. The Campaign designed for A/W08 focused on the bridal season in India brining about the new Jewel collection launched by the designers.

To highlight the expansion of the designers a name was given to their entire world - the ‘Vittoriano Dynasty’ in ad campaigns. Also to bid adieu to the old branding and mark the arrival of the dynasty a unique messaging style was developed. For eg: New Year greetings by the designers, Valentine’s celebrations, April fest etc. Every ad had a small vintage paper with a message from the designers at the bottom of the page.

Th S/S 09 campaign took the brand to a new realm of design with was always there but never talked about- The Flamboyant prints & the fusion wear. The designers have been synonymous with ultra-luxurious couture pieces for the finest Indian weddings across the globe and their digi-print line was less noticed. This campaign is a celebration of the Anjalee and Arjun Kapoor prints.

Skills

IT Design Softwares Ms office softwares	Crafts/Manual work in the field of developing & promoting crafts of India
Languages English Hindi	Other -