Mitch & Co. Tchibo, Hamburg/Germany
Naroska Design was asked to design the wordmark and the packaging for the launch of the new Tchibo fashion label in collaboration with fashion designer Michael Michalsky. In designing the collection, Michalsky looked to the current trend of combining designer items with quality but low-priced basics like T-shirts, shorts, trainers, sweat shirts and second-hand retro classics. In collaboration with the fashion designer the team from Naroska Design developed a concept rooted in the 1950s style, an era in which jeans and a T-shirt were the ultimate in cool.