Mr. Ignacio Ciocchini

Design Process

01_Information Cart_brochure display + counter

02_Information Cart_iciocchini_M in use + details

03_Information Cart_iciocchini_S

04_Information Cart_iciocchini_M in use

05_Information Cart_iciocchini_S in use

06_Information Cart_iciocchini_M urban scale

The client had been running outdoor information programs with multi-lingual greeters and brochure displays on the sidewalks of New York for ten years. The program grew until the moveable carts they were using could no longer accommodate their needs. A family of two outdoor movable information carts was developed to solve existing problems and expand the program with new ideas. Two architecturally distinctive areas, the brochure display towers and the greeting counter, separate these previously intertwined functions and facilitate a better flow of users. Storage and brochure display capacity was also doubled. The eye-catching design has increased the carts’ visibility on the busy city sidewalks without being overbearing or obtrusive. The canopy and the information icons act as attention grabbers rising above pedestrians' heads. For the greeters, the carts are much easier to roll and store and their durable materials are easier to maintain. The carts have been popular with tourists and residents alike and have increase the number of users by more than 60%. Ten units are in use right now in Manhattan and more are in production.

2006 IDEA Bronze winner

Skills

IT Autocad Adobe CS5 Suite Rhino 3d	Crafts/Manual color rendering sketching, drawing
Languages Spanish (native) English	Other -