Sickla Köpkvarter
| Services offered: | Corporate Identity, Wayshowing Systems, Branded Environments, Brand Communication |
| Areas of operation: | National, Continent-wide (e.g. Europe, Asia) |
Background
The Sickla premises began its history as an area of heavy industry at the turn of the 20th Century. Some famous Swedish industrial and textile brands began their life there. The lack of navigation and visual communication in the 20,000 square metre area left business’, clients and consumers struggling to find their desired destination. Safety was another issue that had to be addressed, a brighter environment was in need of consideration.
Solution
The users journey was analyzed and a comprehensive navigation system for pedestrians, cars and streets was produced. Light was a device used to promote safety and awareness of house and gallery entrances. A 45 metre long and 7 metre high lit wallpaper was also installed as a nod to their past heritage and to invite customers to a safer environment.
Competencies
IT  Adobe Creative Suite | Crafts/Manual Project Management Print Management |
Languages SwedishEnglish | Other Brand DevelopmentName Development |
