Mäklarringen
| Services offered: | Corporate Identity, Wayshowing Systems, Branded Environments, Brand Communication |
| Areas of operation: | National, Continent-wide (e.g. Europe, Asia) |
Background
Mäklarringen is one of Sweden’s larger real estate agencies with over 60 offices around the country. After 25 years in business their identity looked tired, obsolete and in need of revitalisation. Their visual profile didn’t reflect their ’welcoming’ approach that is perceived by their present and potential customers.
Solution
The new identity focused on the friendly welcome, the door is always open. The circular ring of the old symbol was reinvented as an open door reversed out of a red circle. This red circle also evokes the feeling of selling as seen in the placement of a red dot under pieces of art. Corporate literature was redesigned and the use illustrations was implemented to reflect their friendly approach.
Competencies
IT  Adobe Creative Suite | Crafts/Manual Project Management Print Management |
Languages SwedishEnglish | Other Brand DevelopmentName Development |
