STRAIGHT TO BUSINESS: Icograda Design Week Madrid 2010

Straight to Business: Icograda Design Week in Madrid will showcase the best examples of how communication design, effectively managed and integrated into a company’s strategy can result in an improved brand image, more efficient use of resources and positive economic results.

Straight to Business 2010 will be a meeting point for designers, government officials and company executives. The programme will cover advances, case studies and actual experiences about strategy and design, communication, brand and image management.

Straight to Business 2010 will be the opportunity to learn from international case studies fostering partnerships between design and business, and an exceptional networking opportunity for international companies and design professionals from Spain and across Europe.

2010 programme will feature:

International Conference
Icograda Regional meeting (invitation only)
Icograda Executive Board Meeting
Spanish and European Communication Design Exhibition
VIP Welcome Reception (invitation only)
Special events

Speakers will include amongst others:

Rachel Cooper (United Kingdom)
David Godber (United Kingdom)
Thebe Ikalafeng (South Africa)
Prof. Soon In Lee (Korea)

For further information e.g. on registration fees and to register online please visit the website:

www.icogradadesignweekmadrid.org