Seoul Design Fair 2010 is the representative design festival for world-wide citizens, which presents diverse events including an exhibition, a conference, a competition, and educational and cultural programs. Seoul Design Fair 2010 provides the opportunity for world-wide design companies, designers, and customers to get together to communicate with each other and to develop their businesses. Domestic and overseas design companies, students, and designers are expected to participate in the exhibition, markets and workshops. Especially, Allesandro Mendini (Seoul Design Pavilion) and Daniel Liebeskind (Culture event pavilion) will take part in to design the main exhibition space. Also, during the festival, award winning items from the Seoul International Design Competition and Seoul Cycle Design Competition will be on display.