In order to better accommodate exhibitors and buyers amid the given difficult market situation, PREMIUM is moving the Fall | Winter 2009 | 2010 one day forward; it will thus take place from January 29 – 31, 2009.

“It is important for us to support the market – exhibitors and buyers – during these rather difficult times and to give all parties the opportunity to organize their business calmly!” Norbert Tillmann

“As Germany’s fashion capital, Berlin and the Berlin Fashion Week provide an essential gathering for the trade and an inspiring kickoff to the season. Here is where the scene meets, here is where the trends and themes of the coming season are shown, here is where important new contacts are made. With our decision, we are supporting exhibitors and buyers alike!” Anita Tillmann

Divided thematically into segments - the PREMIUM AREAS - PREMIUM Fall | Winter 2009 | 2010 presents the best of each respective genre in a total of seven different areas. From leading denim brands and hip trend collections to casual wear, accessories and shoes, PREMIUM will be showing all market relevant collections that are essential for the upcoming season. Here is an overview of the areas:

ÜBERDENIM – more than just denim

From the big Italian lifestyle denim brands and jeans classics to the denim avant-garde, PREMIUM presents all important brands and trends of this genre on one floor.

FIRE – sporty casual spirit

Sporty and informal are the attributes of strong-selling collections. PREMIUM FIRE shows the whole world of luxury sports and casual wear; relaxed and easy in attitude, stylish in look. Collections for a modern, active lifestyle.

GREEN – the color of the future!

Organic cotton, fair trade and sustainable products are among the themes of the GREEN Area. We accept responsibility and demand change from within toward more sustainability and quality, prospects for the future and social awareness – all with style.

SELECTIONS – urban cool

PREMIUM SELECTIONS presents the lifestyle of the big cities, the styles of the clubs, the looks of the scene – from edgy total looks to accessories, jewelry and shoes, SELECTIONS shows all important trends of the coming season in one hall.

SALON – Zeitgeist

In a modern ambience, SALON presents innovative design and first class quality – contemporary womenswear and for the first time, its own accessories area.

PLUS – Lifestyle galore

Concept Store Darlings! International designer collections, young talent, jewelry & accessories, fragrances, spa and wellness products, lingerie and homewear, books and cds.

GÄSTEZIMMER – pure excellency

This new area combines handcrafted mastery and stylistic excellence with the pleasant order ambience of a private showroom and presents selected collections of the absolute top genres for the Fall | Winter 2009 | 2010 season.

The location: STATION - Berlin

The former postal freight depot at Gleisdreieck – in the heart of Berlin – boasts over 20,000 sq. meters of exhibition area. With parking spaces for 2,000 cars, a direct subway connection and short rides to Berlin’s airports, it offers the perfect infrastructure for exhibitors and visitors alike.

PREMIUM Opening hours:

Thursday 10h00 – 19h00

Friday 10h00 – 19h00

Saturday 10h00 – 18h00