The value of design - a new management strategy

Success with design becomes measurable. This is new and unique! For the first time ever it is possible to name the value a company gains with design, using Peter Zec’s and Burkhard Jacob’s method for calculating the design value of a company.

Peter Zec is Professor for economic communication, communication- and designconsultant; since 1991 he is head of the Design Zentrum Nordrhein Westfalen.

This lecture addresses entrepreneurs, managers, designers and people interested in design. There will be an introduction into the method of calculating design value, some case studies on how to raise a company’s value using design and also what we can learn from some of the best design companies.