Think next. This year at FUSE we discover how consumers and businesses alike are settling into this “new normal,” and what we must do as brand strategists and designers to Reclaim the Future and create new opportunities for our brands.

The FUSE community unites brand strategists, designers, creative directors and trend forecasters assembling to explore the meaning of brands in a new world and the role of design and trends in keeping those brands relevant for consumers.

Brand Strategy

• - Traveling the Path of Your Consumer: Ensuring Brand Consistency Across All Touchpoints
• - Innovating from the Core: Putting Brands at the Center of Innovation
• - Utilizing the In-store Environment to Build Brand Equity and Strengthen Consumer Relationships
• - Brand Facelifts: Rejuvenating heritage brands while remaining relevant to your core consumer base
• - Moving beyond price: A New Discussion on Value
• - Translating Brand Identity to the Dot Mobi Space
• - Leveraging Semiotics to Enhance Brand Differentiation
• - Establishing Points of Difference to Profitably Compete with Strong Private Label Brands
• - Positioning Your Brand for Post-Recession Growth

Creative & Design

• - Originality.
• - Sharing the Love: Spreading the Wisdom of Design Thinking Throughout the Organization
• - Using Design to Reinforce the Brand Experience
• - The New Esthetic of Private Label
• - Trusting the Power of Design to Connect with Consumers
• - The Impact of Visual Stimuli on Consumer Behavior
• - Driving Innovation Through Design
• - Connecting Design to the Bottom Line
• - Creating a design led culture
• - Breaking Barriers Through Design

Packaging Innovation

• - Performance at the Moment of Truth: How Hard Is Your Package Truly Working For You?
• - Packaging ROI: The Proof is in the Profit
• - Getting to the Point: Evolving On-Pack Communications Strategies
• - Know Your Environment: Connecting in the Retail Theater
• - The Essence Tightrope: Stretching Equities Without Breaking Famialirity
• - Beyond Practical & Tactical: Posturing Packaging as a Strategic Initiative Within the Organization
• - Selling Structure Upstream: Why management should support Fresh packaging forms
• - The Poison of Parity: Raising the Bar for Compelling Design in an Uneasy Climate