Fashion V Sport
Fashion V Sport
A stylish exhibition on tour from London's Victoria and Albert Museum, exploring the relationship between contemporary fashion and global sportswear brands over the last 20 years. Around 50 outfits and 120 objects are on display, including contemporary sportswear, streetwear, accessories and shoes.
Divided into four sections, Dare, Display, Play and Desire, the exhibition guides you through a range of styles, outfits and objects to reveal the factors which interlink fashion and sport.
Dare looks at contemporary fashions and how sportswear is often seen as an essential part of the modern wardrobe. Display and Play highlights the street as the most crucial space where sportswear is worn as fashion. Desire features examples of advertising campaigns for fashion brands, including sports personalities such as David Beckham and David James modelling for Armani.
The exhibition shows how designers such as Stella McCartney collaborate with well-known sports brands like adidas and illustrates sportswear's popularity as a fashion statement. It also gives an insight into how designers such as Dries van Noten and Vivienne Westwood have reworked original sportswear staples such as the grey jersey tracksuit, redefining them as high-end must-have fashion items.


