Bread & Butter

With its “tradeshow for selected brands“, Bread & Butter provides the concept of an innovative trade fair event for the progressive, contemporary clothing culture.

As an international specialist trade fair for Street and Urban Wear, Bread & Butter represents a marketing and communication platform for brands, labels and designers from the areas of Denim, Sportswear, Street Fashion, Function Wear and Casual Dressed Up, as well as for suppliers from the preliminary stage of the textile industry.

With a unique brand portfolio, Bread & Butter confirms its position as the leading international trade fair and trademark – it is the meeting point for buyers, traders and representatives from the textile industry press.

Like no other event, the “tradeshow for selected brands“ reflects the culture and brand philosophy of its exhibitors: the brands exhibiting at Bread & Butter present themselves according to their brand direction with their complete versatility.

Twice each year, the “tradeshow for selected brands“ brings together both inspiration and business according to the basic principle of “Fun & Profit“. Its early date makes Bread & Butter the kick-off event within the industry.

Future Concept - New Bench Mark in a New Location

The Bread & Butter Berlin at airport Berlin-Tempelhof has to and will set new standards. The assembly of the hangar areas allows this.

Contentwise, the Bread & Butter will continue to focus on its core competences Denim, Young Fashion and Sport Lifestyle. In the Urbanwear segment, “Dressed up labels” for Women and Men play a major role. The exhibiting brands will, according to their genre, be presented in newly conceptualized, stylistically coordinated “neighbourhoods”.

“Bread & Butter – tradeshow for selected brands” has to be built up similarly to the specialised shops of the textile retail.

There is the “authentic store”: here, for example Selvage Denim by Levi’s, Wrangler Blue Bell and PRPS in combination with Red Wing, Trickers, Engeneered Garments, Johnson Motors and Nigel Cabourn are carried.

Other stores carry a more fashionable, higher genre assortment from California and mainly from the USA, or again a more commercially characterized assortment of Jeans and Sportswear with the respective shows and sneakers.

Beyond that, there is the young Menswear store, the Sport Lifestyle store etc. Some labels are compatible with many segments.

“Our tradeshow has to be built up in exactly the same way as the retail works. To transfer this concept onto a trade show is very ambitious, but in my eyes the right way for the future. I am sure that the industry will follow our thoughts”, says Karl-Heinz Müller.

The Source as the logical addition to Bread & Butter will be further integrated into the whole concept of the tradeshow, and further developed within these genres. Concurrent to its experiences, the Bread & Butter will further strengthen its efforts and use the distinct location advantage of Berlin to present the “Sourcers” with an appropriate concept. The Showrooms, on ground level, of different sizes, and directly accessible, provide the representatives of the apparel sourcing industry with optimal working conditions.

It remains a fact: designers, product managers, production leaders or buyers – they are all present anyway. The apparel sourcing industry belongs to that, even is the base of it all. The best conditions are fulfilled.

Apart from that, there will be separate offices built into the buildings for the exhibitors, buyer teams or press representatives, in order to provide them with an ideal business platform in this way.