LAP - Lambretto Art Project presents the exhibition
“13,798 grams of design”
curated by Maria Cristina Didero and Susanna Legrenzi

13,798 grams of design is a theme exhibition curated by Maria Cristina Didero and Susanna Legrenzi for LAP - Lambretto Art Project. For the first time, the show involves over 40 internationally renowned and emerging designers in an investigation of their work and the importance of creativity, in an attempt to discover the factors behind the success of a product.

From raw cement to ultralight plastics, compact forms to unpredictable balances of solids and voids, miniature to giant scale, the projects in the exhibition stimulate a series of reflections on the key role of contemporary design in forecasting urgent needs and increasingly complex desires. The designers focus in these works is on the value – if such a value exists – of creativity applied to a product. In a feather-weight exhibit, the design is exposed to the blunt judgment of an ideal international office of weights and measures, in a continuous flow of images that reveal the true value, per gram, of a design object.

Catalogued based on their weight, the projects selected for 13,798 grams of design transform the space of the Lambretto Art Project into a sort of weigh station of creativity, where research on innovative materials, with a focus on aesthetic results and advanced ideas, are the criteria of a survey that presents projects by the most significant voices on the international design scene, including many works never previously shown in Italy.

Designers are: Atelier Oï, Barber & Osgerby, Big Game, Fernando e Humberto Campana, Louise Campbell, Michel Charlot, Matali Crasset, Olivia Decaris, Oscar Diaz, Ken Eastman, Freshwest, Konstantin Grcic, Gitta Gschwendtner, Martì Guixe, Richard Hutten, Sjoerd Jonkers, Max Lamb, Arik Levy, Ross Lovegrove, Xavier Lust, Maezm, Cecilie Manz, Ilaria Marelli, Johan Olin & Aamu Song, Peter Marigold, Ben McCarthy, Nendo, Marc Newson, Fabio Novembre, Polka, Karim Rashid, Adrien Rovero, Karen Ryan, Martin Saemmer, Inga Sempé, Richard Shed, Elisa Strozyk, Studio BetaTank, Usin-e, Anna Van Der Lei, Kiki van Eijk, Marcel Wanders, Robert Wettstein, Maciek Wojcicki, Michael Young.

The opening will be on Wednesday April 14th at 18:00 (until 23:00)

During the Fuorisalone, 15-19 April, the exhibition will be open every day from 11.00 to 20.00
From 20 April to 14 May 2010 the exhibition will be open Tues-Sat, 16.00-19.00, or by appointment.