Transform Awards 2011 A call to enter

Transform 2011 Europe's only awards programme celebrating excellence in rebranding, repositioning and brand transformation

Transform 2011 is Europe's only dedicated celebration of brand rebuilding and redesign.
Judged by a jury of branding experts, communications practitioners and academics, Transform is open to all companies or agencies that have launched a rebrand between April 2009 and December 2010.
Entries are welcomed from in-house corporate professionals, branding consultants, business strategists, design firms, architects, advertising agencies, non-profit organisations, and government agencies.
Transform 2011 is now accepting entries for all categories - the deadline is 13 December, and all entries must be received by 23 December.
You can see last year's winners, and hear some of them speak at the Transform Conference on 21 October.

Eligibility

Any organisation can enter the Transform Awards, as long as the strategy or execution was developed, launched or carried out between April 2009 and December 2010.

We welcome entries from in-house corporate professionals, branding consultants, business strategists, design firms, architects, advertising agencies, non-profit organisations, and government agencies.

A single organisation can enter multiple projects for multiple awards

The deadline for entries is 13 December 2010. Late entry deadline, with attendant late fee (waived for subscribers to Communicate magazine) is 23 December 2010.

Requirements

You will need to have the following ready, in digital format, before you start the online entry process.

Entry description
- Your entry description should be no longer than 150 words. It should describe what is included in your entry.

Entry statement
- Your entry statement may be up to 300 words. You may wish to cover the following:

Industry context - describe the market or industry context and where your brand/organisation fits in that environment

Challenge - what prompted the rebrand? What need did it fulfil? What other factors and issues led to it?

Strategy - explain the strategy driving the branding solution. What was the target audience? What research did you conduct and incorporate? What led to the design approach?

Result - indicate how the results met the business objectives. What was the outcome? Were there quantifiable results? Anecdotal results? Unexpected outcomes?

Supporting materials
- Supporting materials may be submitted to help us evaluate your entry. These can include images, media coverage, and additional information about your entry and organisation.

Digital files, links or URLs
- If applicable please supply any relevant URLs, ensuring that passwords and usernames are provided if needed.
- Please note that the organisers cannot be held liable to changes in entrants’ site architecture or changes that may take place between submission and judging.

Project credits
- Include project credits, ie names and titles of individuals and their companies that worked on the project.

Hard copy entries
- Each entry must be submitted digitally, and you may also send supporting materials in hard copy should you wish. Hard copy material should be sent to Communicate magazine, 26-32 Voltaire Road, London SW4 6DH. Please also enclose a copy of your entry statement and entry description when submitting hard copy material.

Entry fees

Companies will be invoiced once their entries are received. If submitting hard copy material you may enclose a cheque. Cheques and money orders must be in Sterling, drawn on a UK bank, and made payable to Cravenhill Publishing. One payment may be used to cover multiple entries.

• £180 for the first entry from each organisation/submitting body.
• £100 for each subsequent entry from each organisation/submitting body.
• £100 for any entry from or on behalf of a charity, NGO, pressure group or otherwise NFP organisation.
• Late entry: each entry received between Monday 13 December and Thursday 23 December 2010 must include a late entry fee of £100.
• Entries received after 23 December 2010 will not be reviewed by the judges.

The rules

• - A single organisation can enter multiple projects, and in multiple categories.
• - Entry deadline is 13 December. Late entry, with late fee (waived for subscribers to Communicate magazine) is on or before 23 December 2010
• - Where a juror’s organisation enters the Transform Awards, that juror will not review the submission. Where possible, jurors are not made aware of the identity of any third-party organisation that carried out the work until after decisions have been made, to eliminate bias.
• - All entry materials will be retained by Communicate magazine, the organisers of the Transform Awards. Please do not send us materials for which you do not have a duplicate, as we will not return entered materials.
• - Ensure you have secured the appropriate rights and clearances for all materials and images submitted.
• - The Transform Awards will not be liable for any copyright, trademark, patent infringement, or for non-payment grievances held against entrants.
• - By submitting your entry, you agree that the materials may be published for the promotion of the awards and media efforts related to digital communication, and for the marketing and promotion of digital case studies and teaching tools.
• - Please translate all non-English text into English to facilitate the judging process.
• - Decisions by the jury are final.
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Agreement

By uploading your entry for the Transform Awards 2011, you are understood to have read and accepted the complete entry guidelines and rules.

You are also understood to have secured appropriate missions to submit all materials included in all your entries, and to have ensured that they are free of copyright infringement. If the project submitted wins an award, you are understood to convey permission for digital, online and print publication to Cravenhill Publishing for the promotion of the winning projects and for marketing purposes.

If you have any questions, please contact Molly Pierce by email or on +44 20 7498 7008.

Good luck!