THE BRIEF

SPTID is an international competition reserved for graphic designers, creatives, designers and architects who are called to develop new ideas and graphic solutions for the corporate image of the San Pellegrino Terme territorial system. The area is well-known all over the world for its thermal baths and its water and it is now going through a reconfiguration process starting from an ambitious project of urban requalification.

The San Pellegrino Terme territorial system intends to equip itself with a new brand. A brand that will be able to tell its history (deeply marked by the spas and the mineral water springs in it) and its vision of a future that is being built: an area that is doomed to attract an elite tourism and where the focus of the fruition experience is both the physical and spiritual wellness.A brand that would be able to speak about new shapes and dimensions of wellness: those linked with the luxury shopping, with the body care, with the enjoyment of international music events, with fashion shows, with a foodservice that is entrusted to big names of international gastronomy. A brand that is able to show an excellent concept of wellness and where the pleasure research is based on the perfect mix of recreational and cultural activities, entertainment, shopping and relax. A brand that will live on different communication vehicles and interfaces that will be present in different moments and places of touristic enjoyment.

This is the challenge that SPTID is addressing to young designers and creatives belonging to the world of graphics.

SUBJECT AND FORMAT OF THE COMPETITION

The subject of the Competition is designing an identifying brand/logo for the San Pellegrino Terme territorial system according to the terms and conditions of the present regulation. The design must be presented in the format that can be downloaded in the area “download package”. Any designs arriving in different formats from the aforesaid will be excluded from the Competition.

PARTICIPANT'S ELIGIBILITY

The Competition is reserved for all the natural persons aged less than 35 (thirty-five) with no restrictions on the possession of professional, geographical or any other type of requirement but with the exception of the following. The following categories are excluded from the Competition: all the members of the Jury, see the section entitled “Jury” in article 10, and their relatives and relatives in law; all the members of the Board of Guarantee, see the section entitled “Techno-scientific Board of Guarantee” in article 12, and their relatives and relatives in law; any persons having continuous collaboration relations with the members of the Jury and of the Board of Guarantee; any persons involved in the planning and organization of the Competition, whether directly or indirectly.

METHOD OF APPLYING AND ENTERING THE COMPETITION

Applications for the first phase of the Competition can only be made by the registration on the website www.stpid.org The registration form in the website must be duly completed and the uploading of the projects must be accomplished according to indications provided in it. Entrants will receive an e-mail confirming the successful registration and uploading of the project.

Entries will be accepted strictly between April 18th, 2009 and November 18th, 2009. In particular, entrants must enter their registration form before November 18th, 2009, 12.00 hrs. GMT+1. Delayed entries will be considered as null and void.

10 designs from amongst the entries received will be selected to enter the second phase of the Competition and will be published on the website on December 21st, 2009. Moreover, 4 substituting entries will be selected to replace one or more finalists in case of exclusion or waiver. The 10 finalists will enter the second phase of the Competition that is a Workshop aimed at developing a graphic design. The Workshop will be supervised by lecturers of Politecnico of Milano and by professionals belonging to the cultural and entrepreneurial world involved in the San Pellegrino strategic plan. The Workshop will take place in the area of San Pellegrino Terme in the period from February 15th, 2010 to February 28th, 2010. The 10 finalists participating in the Workshop will be exonerated from the travelling expenses such as those for the journey, for the accommodation and for food.

DESIGNS

1st Phase

In order to take part to the first phase of the Competition entrants must realize a table in PDF format divided into the following areas:

• - area n. 1: logo
• - area n. 2: poster
• - area n. 3: item of own choice

The format is downloadable from the Competition website. On the design no elements disclosing the author’s identity should be present. Formats containing any element about the author’s identity will be considered as null and void.

2nd Phase

The 10 finalists who will take part to the second part of the Competition will be required to prepare the following: - Two tables in which the logo is adapted to different types of supports (paper and digital) that will be determined during the workshop. - A video lasting one minute that will express the personality of the proposed graphic project (admitted formats: .avi, .mpeg, .mov)

JUDGING CRITERIA

The Jury will evaluate the entries according to the following criteria:

• - Originality and innovation strength of the logo;
• - Aesthetic values expressed by the logo;
• - Type of recall of the logo related to the values attributed to the area;
• - Adaptability potentialities of the logo on various interfaces of a system of territorial identity.

PRIZES

The total prize money is 20,000. The first place winner of the Competition will receive a prize of 15,000; the second place winner will receive a prize of 3,000; the third place winner will receive a prize of 2,000. The money prize awarded to the first place winner is meant to be an acknowledgement of the merits and of the project quality and also to be the compensation for the authorization given to the organizing body to exploit the outcome.

In case the Competition will finish for any reason without a merit classification or without winners or in case one or more finalists will fail during the second phase of the Competition, the Jury could decide (with their final and incontrovertible decision) to divide the total prize money and to distribute it among the designs that will be judged praiseworthy.

CONDITIONS OF ENTRY

The entrants of the Competition declare and warrant that the designs for this initiative respect the following:

• - Entrants have the exclusive possessory title of designs both from the point of view of the copyright and from the point of view of the right to the economical exploitation and for this reason no sole-right by a third party exists on the designs;
• - Designs are original and they are the result of the personal work of each entrant;
• - Designs are unpublished and as a consequence they are not a forgery or reproduction of images or designs by third parties and/or resources.

Owing to the above mentioned, entrants recognize that the organizing body and its assignees are exempted from any responsibility for any possible contentions about the originality and paternity of works. Entrants show in an unambiguous way the complete acceptance of all the aspects of this regulation and their acceptance of the dealing with the personal data in accordance with the article 17 (section entitled “Privacy”) by the registration on the aforesaid website and by the submission of the materials.

For further information please got to the competition website.