PREMIUM WINDOW DRESSER AWARD 2011

Do you enjoy showing off? Are you creative? Are you bold enough to translate extravagant ideas? Do you know what’s “in” these days? Do you know the Berlin-way-of-life?

APPLY NOW FOR THE PREMIUM WINDOW DRESSER AWARD!

The window is the flagship of any store and the first contact with the customer. It sparks interest and invites one to come in – oraes the ever-growing online business. With the PREMIUM WINDOW DRESSER AWARD, presented once a year to the most creative window decorater, PREMIUM promotes creativity in the field of visual merchandising.

INVITED TO APPLY

All creative minds who feel inspired to decorate a window: classic window dressers, designers, creative directors, graphic designers, stage designers, artists, stylists, students, etc.

SELECTION PROCESS

From among all of the applicants, three finalists will be chosen; each will then decorate one window of F95 THE FASHION STORE in Berlin at the end of July. The public will then choose the 1st prize winner of this year’s PREMIUM WINDOW DRESSER AWARD. Each visitor to F95 THE FASHION STORE will have the opportunity to cast a vote for one of the window dressers. Voting will also take place online through the websites of PREMIUM, F95 and Facebook.

1st PRIZE

The winner of the 2011 PREMIUM WINDOW DRESSER AWARD will decorate the two windows of GALERIES LAFAYETTE BERLIN on Französische Strasse in January 2012 right in time for Mercedes-Benz Fashion Week.

DEADLINE FOR APPLICATIONS

July 14, 2011