About the Challenge

Michelin North America, Inc. (“Michelin”) created the annual Michelin Challenge Design™ to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design.

By embracing and supporting design, Michelin aims to establish a closer relationship with the design community, combining technical innovation with transportation design to create vehicles that consumers want to buy and will enjoy driving.

Michelin Challenge Design is a collection of events and activities reflecting Michelin North America’s interest in and commitment to innovative design. Michelin’s corporate culture places a high value on design and innovation as important to consumer satisfaction and maintaining Michelin’s role as the industry leader.

Utilizing our position as a leading member of the automotive industry and our unique position as a non-OEM exhibitor at the North American International Auto Show (NAIAS), Michelin offers a challenge to designers around the world, individuals and small and large companies, to enthusiastically create, bring forward and display, significant design work that would normally not have an opportunity to be shown at a major auto show.

How to Enter

2011 Michelin Challenge Design Registration is a Two-Phase Process:

Phase I – Pre-Registration

Pre-Registration available from October1, 2009 through March 5, 2010.

>> Pre-Register Now!

Phase II – Registration and Design Image Submissions

• -Registration/Entry Form available from March 12, 2010 through June 11, 2010.
• -Design Image Submission available from March 12, 2010 through June 11, 2010.
• -Pre-Registered participant only eligible for the Registration/Entry Form and Design Image Submission Phase of Michelin Challenge Design.

The 2011 Michelin Challenge Design Theme:

‘PLUS 10’
The Best is Yet to Come

The world is poised for a decade of unprecedented change in transportation design. Evolutions in technology, legislation, consumer taste and mobility needs will transform the automotive landscape worldwide. This is your chance to predict, or even influence, the vehicles that will be driven ten years from now in the year 2021.

Your challenge is to design a vehicle that people in your area (country /region) will enjoy using in the year 2021. This vehicle should answer the preferences, lifestyle and transportation needs for the population in your part of the world.