Theme  Soft Space

Due to the recent worldwide economic crisis, gloomy projections on the future have been heard daily and even the possibility of economic depression is predicted. Design industry does not seem to be apart from the current economic slowdown because it has been closely connected to the consumerism.

On the other hand, it has been said that ‘Design loves the economic depression.’ ‘True design is really looking forward to the depression.’ Historically, designers have produced better designs and tended to thrive in the hard times, such as the Great Depression, wars and resources insufficient crisis. From this point of view, the design is not merely related to the economic depression, but even paradoxically interconnected to the crisis as well.

Kristina Wilson, author of “Livable Modernism said, “American designers took the Depression as a call to arms.” “It was a chance to make good on the Modernist promise to make affordable, intelligent design for a broad audience.” True design can become a concrete and substantial solution to the people who are seeking hopes in the crisis and to stimulate the economy.

‘Soft Space’ might be a flexible and extensible space for various meanings and functions. It can be opposite to the hard and fixed spaces but rather be in favor of the spaces for floating concepts, changing functionalities and reacting to the flow of the people. Conceiving the flexible thinking and creative imaginations of the spaces, we might be able to make the various alternatives, substitutions, and even supplements in the design to endure the depression.

Eligibility

Students who are registered in undergraduate and graduate school in Korea and other countries and students who stay out of school temporarily included.

* A team should be composed of three or less students and should submit only one entry.

Submission

A. Application form

- Application form can be downloaded at the competition website. (http: //www.jadidc.com) from September 1 to November 18, 2009.

- No application fee

- Official language is English

B. Identification

- Enrollment certificate(all team members)

- A copy of personal ID(all team members) : passport, driver’s license, student ID, etc C. Data CD (Image file, Report file, Photos of all team members)

* The title of work and all team members’ name should be specified on the surface and cover of the CD

- Image file: A0 size(840㎜W x 1180㎜L), minimum 150dpi, JPEG(*.jpg) format A0 size(840㎜W x 1180㎜L), 72dpi, JPEG(*.jpg) format for web exhibition

* Personal information that includes applicant’s identification should not be written on the image file

- Report file : A design report should be composed 500 words or less with DOC(*.doc) or TXT(*.txt) format in A4 paper(210㎜ x 297㎜)

- Photos of all team members : 30mmx40mm, minimum 150dpi, JPEG (*.jpg) format 30mmx40mm, 72dpi, JPEG (*.jpg) format for web exhibition

Timeline

A. Application deadline : Wednesday, November 18, 2009

- Download at http: //www.jadidc.com from September 1 to November 18, 2008

B. Submission (by mail) deadline : Wednesday, November 18, 2009, 17:00pm (GMT+9)

* We can also accept the entry with a postmark by November 18, 2009

* Submissions via e-mail are NOT accepted

> Address

JAD International Design Competition Committee 5F Lotte Insurance Co., Ltd., Bldg.,                      

51-1, Namchang-Dong, Jung-gu, Seoul, Korea, Zip code 100-778

C. Announcement of results

Monday, November 30, 2009 at www.jadidc.com

D. Award ceremony

Thursday, December 10, 2009 at Lotte Insurance Bldg., Seoul, Korea (the seat of Joong Ang Design Co., Ltd)

E. Exhibition

It will be held at www.jadidc.com from December 10

* The timelines are subject to change later

Awards

A. Gold prize(1 team): US $10,000 and testimonial

B. Silver prize(1 team): US $5,000 and testimonial

C. Bronze prize(2 team): US $1,000 and testimonial

D. Special selection(15 teams): testimonial

E. Finalist(many): testimonial

Others

A. Works submitted to other competitions or plagiarisms are eliminated from the judging and the prize will be canceled later even if such works win a prize.

B. Submission will not be returned and it will be belongs to JADIDC.

* More information will be at www.jadidc.com / competition@jad.co.kr