Discover your creativity

HUGO Create is a global design contest from HUGO fragrances by HUGO BOSS. The contest is open to people of all skill levels. Professionals, students and design enthusiasts: this is your opportunity to show the world your ideas and skills.

10 winners are selected each round. Each winner receives $500 cash. In each round, one winner gets published in i-D, a prestigious international urban magazine, and some designs will be selected to be painted on New York walls during the month of September.


So fire up your creative minds and draw, scan, create a digital collage, vectorize... It's up to you.