Theme Round 15

Pop Art & The City

Participants are invited to make a design for HUGO Fragrances, inspired by and featuring the HUGO Man Bottle.
The top 10 designs in each round will be awarded with a cash prize of 500 US-$. The winning design in each round will also be published in a well-known design magazine.

All designs will be posted in the Gallery within a week of their submission. Site users can vote for their favorite creations.
The HUGO Create challenge is open to entrants over 18 years old.
Each entrant is allowed to submit a maximum of 5 proposals per round and can only receive one jury selected prize per round.
Entering the HUGO Create challenge is free of charge.

Creative task
Design an advertising poster inspired by and featuring the HUGO Man Bottle.
If needed, the HUGO Generator can help you to create your design.

Jury evaluation criteria
After each round, the jury will award the most expressive, clever and daring designs. The judges will be looking at the quality, wit, uniqueness and product relevance of the designs.

Formats
All proposals must be submitted electronically as a JPG file of 500Kb or less

Due Date: The deadline for entries is 11:59 PM, PST – June 30, 2010.

Winners Announcement: August 1, 2010

Celebrate your favorite (part of the) city with a pop art tribute. Visualize your best-loved places and spaces in the vivid tradition of Jasper Johns, Richard Hamilton and Peter Blake. Pop art is marked by a fascination with popular culture and a strong visual impact, so give your urban graphics an Andy Warhol or Keith Haring style pop art bent. Make collages using photos or illustrations of architectural and historical landmarks or add enlarged Liechtenstein dots to your favorite city panoramas and don’t forget to include the HUGO Man bottle!

Footage Download: You can download the HUGO Man Bottle and Logo as Photoshop PSD and Illustrator file from the Participate page.