HUGO Boss 

Discover your creativity

HUGO Create is a global design contest from HUGO fragrances by HUGO BOSS. The con- test is open to people of all skill levels. Professionals, students and design enthu- siasts: this is your opportunity to show the world your ideas and skills. 10 winners are selected each round. Each winner receives $500 cash. In each round, one winner gets published in i-D, a prestigious international urban magazine, and some designs will be selected to be painted on New York walls during the month of September.

We are really looking forward to receiving your designs featuring the iconic HUGO Man bottle and an individual interpretation of the HUGO brand universe, according to the current de- sign theme. So fire up your creative minds and draw, scan, create a digital collage, vectorize... It's up to you.

Participants are invited to make a design for HUGO Fragrances, inspired by and featuring the HUGO Man Bottle. The top 10 designs in each round will be awarded with a cash prize of 500 US-$. The winning design in each round will also be published in a well-known design magazine.

All designs will be posted in the Gallery within a week of their submission. Site users can vote for their favorite creations. The HUGO Create challenge is open to entrants over 18 years old. Each entrant is allowed to submit a maximum of 5 proposals per round and can only receive one jury selected prize per round. Entering the HUGO Create challenge is free of charge.

Creative task

Design an advertising poster inspired by and featuring the HUGO Man Bottle. If needed, the HUGO Generator can help you to create your design.

Jury evaluation criteria

After each round, the jury will award the most expressive, clever and daring designs. The judges will be looking at the quality, wit, uniqueness and product relevance of the designs.

Formats

All proposals must be submitted electronically as a JPG file of 500Kb or less.

Theme Round 13: One Fragrance, One Tree

Due Date: The deadline for entries is 11:59 PM, PST – Feb. 28, 2010.

Winners Announcement: April 1, 2010

From January 2010, HUGO Fragrances lovers can support the sustainability initiative “One Fragrance, One Tree” just by purchasing their favorite perfume.

For every HUGO Man or HUGO Element bottle sold during the “One Fragrance, One Tree” campaign period HUGO Fragrances will plant a tree in the Amazonian Rainforest. With the code on the special edition packaging, consumers can locate online the tree their purchase has funded.

Designers, illustrators and photographers can also make a great contribution to this reforestation project by creating a visual and spreading the word.

Visuals should contain the HUGO Man bottle and convey a strong concept in line with the theme “One Fragrance, One Tree”. Be creative, use your magination as well as the technique(s) of your choice. You can find more information on the HUGO Create website: www.hugocreate.com

Unleash your creativity to improve our sustainability!

Footage Download: You can download the HUGO Man Bottle and Logo as Photoshop PSD and Illustrator file from the Participate page.

Format: All visuals must be submitted electronically as a RGB JPG file of 500Kb / 0.5 Mb or less. The format by which publish the artworks
on the website is 672 pixels large x 960 pixels high. In case you are chosen as one of the winners, we will need your visual in min. A4 format, 300 dpi.
 

PARTICIPATE