Theme

Horizon, the junction where heaven and earth meet, is the farthest place we can see with our eyes; being the boundary line between people, it is the nearest distance within our touch. Zhuangzi said: "nature lives with me in symbiosis, and everything is with me as a whole"; only by understanding the limits of heaven and earth can one coexist with nature in harmony. Only by understanding the boundary within the heart can designers cross over the boundary to broaden their horizon. Porcelain is more than Porcelain. Franz Award will march toward the world stage formally from 2011, and participants from various countries are expected to design porcelain products that fit the lifestyles of modern people with "horizon" as the theme to create a new vision for porcelain.

Entry Qualification

Regardless of age, profession, place of residence and nationality, whoever is interested in craft design and porcelain design is welcome to enter the competition.
Enter for the competition in your own name or in the name of a team; the number of team members shall not exceed two.
Participants should not team up with Franz Collection Inc., employees responsible for Franz Award, judges of the 2011 competition and family members of people above.

Works Requirements

Please design one piece or a series of creative porcelain product that fits the lifestyles of modern people with "horizon" as the theme, and which can be manufactured and sold in large quantities, as well as the relevant product packaging.
The artwork should be made from "porcelain" and can be presented in the form of "mixed media"; the proportion of "porcelain" in the artwork is unlimited.
The number of works that can be submitted by every team is unlimited, but a series of works with the same design concept shall be counted as one piece.
All entries shall be original: created by the participants themselves, unpublished, and not sold or awarded prizes in public before.

How to Enter

1.Create an My FRANZ AWARD account and Online Submission

If you wish to enter for the competition, please fill in the online application form in the official site of the competition.
After that, you will receive an entry number in your e-mail account.

2.Upload pictures of design works and design proposal

Please upload pictures of design works and design proposal to My FRANZ AWARD of the official site (refer to “Submission of Entries”).

Criteria

Selection Procedure

1.Preliminary Selection

Judges of the preliminary round will review the design proposals submitted by the participants according to the criteria of the preliminaries to select the works that can enter the finals. The number of works that can enter the finals will be determined at the meeting for the preliminaries by the judges of the competition.

2.Final Selection

Judges of the finals will review the finished designs and marketing plans according to the finals’ criteria. The finalists should go to the finals to present their proposals in person.

List of judges for the preliminaries and the finals will be publicized in the official site of the competition after the confirmation of invitation.
 

Preliminaries Criteria

A. Design Concept (30%)
Innovation; creativity; theme relevancy; consideration of consumer demand

B. Design Presentation (30%)
Aesthetic feeling; media material selection; packaging design

C. Industrial Feasibility (30%)
Potential for mass production and marketing; transportability; environment -friendly characteristics.

D. Presentation of the design proposal (10%)
Type setting and aesthetic feeling of the design proposal; conformity of the content of the proposal.
 

Finals Criteria

A. Product design (50%)
Design concept; design presentation; industrial feasibility

B. Marketing plan (40%)
Logicality; feasibility; creativity; benefits

C. Presentation skills (10%)
Ability of expression and actual presentation of the proposal