Who are the Faces of Design?

Easy: it's you. First and foremost, this site exists to showcase your work, and to present your portfolio to potential clients and employers.

However, Faces of Design is also a hub to come to when you want to get to know some of the great design work that's out there. When you're looking for inspiration. When you want to stay up-to-date on a number of design-related topics. We all know that design is not local. It's global, and it becomes more and more fun when you start seeing the bigger picture. You can come here when you wish to enjoy a good discussion about design. We're here to give you the opportunity to foster the kind of dialogue we would all like to see happening, but which so rarely does.

And who are we? We're a small team of people situated (mostly) in Berlin, Germany - and who believe that we can make a difference by giving all of you designers and design-aficionados a new platform. A platform to work, network, communicate, and to have fun.

Faces of Design was founded by brother and sister team Anna and Friedrich Rojahn: Anna holds an undergraduate degree in Jewellery Design, and an MA in Design and Brand Management from Brunel University. She spent three years working as a Product Manager in the fashion and luxury goods industry before discovering her calling as an entrepreneur. Friedrich has five years' experience as a strategy consultant and holds an MBA from INSEAD. Friedrich then spent three years working as a senior Strategy Manager for a leading international corporate before founding Faces of Design with Anna. Both have left their jobs to pursue their career as entrepreneurs.

Pio Barone Lumaga

Pio Barone Lumaga is Anna and Friedrich's mentor and one of their main advisors. Pio is a cultural entrepreneur — a resourceful visionary, mobilizing ingenuity and creativity to ensure the sustainability of cultural and social enterprises, the bases of a civil society.

Since 2007, he has been the Editor-in-chief of LOFT The Nordic BOOKAZINE, which he co-founded. A quarterly editorial event with Nordic roots and an international heart, LOFT explores the creative nurturing boundaries in Art, Architecture, and Design, between the Nordic societies and the global community.

In 2003, he founded Morphic Productions – ‘Projects Worth Doing’, a consultancy firm that designs sustainable innovations to unleash creative potential and generate equality through social profit. Active in Europe and North America, the firm provides mentoring services to owners of family businesses and foundations in transition, thus enabling them to achieve their private and public objectives.

In his many different roles — entrepreneur, CEO, creative director — he has led a variety of companies to success and recognition both in Europe and North America: Art and Technology, Kinnasand, Snowcrash in Sweden and Germany, Artek in Finland, Bruce Mau in Canada, Fondation Vodoz Danese in France, KohBarone Innovation in the USA, Studio De Lucchi, Produzione Privata, Danese, and EIS in Italy.

As innovator, he has consistently enhanced the shaping of a new generation of services and products that have become, de facto, the new standard — from R&D to hybrid products development, from technology transfer to analysis of rapidly changing markets, from shoes to ultra-light catamarans, from concept cars to digital museums, from acoustic textiles to eco-efficient architectures.

He has collaborated in various roles with, among others, Artemide, Cole Hahn, Deutsche Bank, Deutsche Bahn, European car manufacturers, Hermès, Mandarina Duck, MIT Multimedia Lab, Multimarine, Olivetti, Raichle, Umbra, and Vibram, and such cultural institutions as Centre G. Pompidou, Getty Museum, Kodomoshiro, Musée du Louvre, Réunion des Musée Nationaux, Triennale di Milano and Vitra Design Museum.

He has been researching the structure of emotions and cognition during the process of change as well as environments that favor learning and is a frequent guest lecturer in Europe and North America.

With post-graduate degrees in environmental engineering, he is fluent in English, Spanish, and French; basic in Swedish; Italian is his mother tongue. Currently, he lives in Stockholm, Sweden.