Understanding your customer is great. But if you want to be truly innovative, traditional market research methods are insufficient: customers don't envision the future, their feedback informs the present.

"If I had asked my customers what they wanted," Henry Ford once claimed, "they would have said 'a faster horse'."

Imagine instead what would happen if you had a chance to discuss your product with people who have been professionally trained to develop the latest, craziest, most creative ideas? Based on your specific challenges, we create online and offline formats through which you can tap into the fresh innovative energy of a global network of creative talent. We help you select a group of creatives best suited to your needs and facilitate your dialogue with them.

Depending on your preferences, we can moderate online focus groups with young creatives from around the globe, or we can organise your personal creative think tank at a location of your choice. Covered by secure NDAs, designers from various disciplines will help review your product ideas, or help you develop a new product vision altogether.

You will draw key insights providing you not only with profound customer knowledge, but also with creative, cutting-edge spirit.

Contact Anna to discuss your own FoD Innovation Lab!