The Seoul Metropolitan Government endeavors to implement a communication- and empathy-based administration with a view to growing Seoul, a UNESCO City of Design, into one of the world’s top 5 cities. As an effort to make Seoul an attractive place to visit, work, live and invest, the 2011 Public Design Competition has been organized. Your sparkling idea will contribute to establishing an enjoyable urban environment.

The motto of Seoul International Design Competition 2010 envisions the realization of an egalitarian society and human values through design proposals that are easy, convenient, and pleasant to use. Especially in the environment of a contemporary city, as well as product and space, the importance of communication is rapidly increasing (most of it is based on digital technology), and design can bring convenience, safety, equality and pleasure to citizens through establishing a new order between components constituting a city.