The Dutch graphic designer Irma Boom is one of the most well-known contemporary book designers. With the use of unfamiliar formats, materials, colors, structures, and typography she makes the book into a visual and haptic experience.

Is everything design today? The Museum für Gestaltung Zürich is looking into this question with the presentation of its collection, which has never been previously exhibited to this extent. The whole spectrum of the museum's internationally important Applied Art, Graphics, Poster and Design Collection will be on show in a scenography by the renowned Swiss design studio Atelier Oï.