Letterpool London is a mass public art project, a celebration of the city's urban art and architecture, looked at through its typography - the brands, graffiti, instructions and ideology around us every day. London has a rich, diverse and exciting design heritage, reflected all around us. It's in the signs and signals we take for granted and the unseen art and graffiti of the back streets; the familiar, iconic brands and the unnoticed historical lettering we see if we just look up or down. They are the words that created our city's unique identity.

LIA was the first comprehensive award of its kind, established in London, to accept all media and executions from all over the world to be judged by a truly diverse international jury, comprised of the most talented, recognised and awarded individuals. Each year, it is the commitment to the integrity of the judging process and the contributions of the Jury Presidents that bolster and uphold LIA's tradition of awarding only the most inspirational ideas.