Good Design Award is a comprehensive program for the evaluation and encouragement of design organized by Japan Institute of Design Promotion (JDP). This award system was originally born in 1957, out of the belief that design was essential in breaking out of the cycle of poverty in Japan. Since then, the Good Design Award has been given to outstanding designs for more than 50 years in the pursuit of prosperous lives and industrial development. Approximately 37,000 Good Design Awards have been given in continuing these efforts.