Icograda
Language is not only a product of human life – it is a pre-requisite that humans require to form relationships. As a fundamental form of expression, language binds us together.
But not all languages are spoken. A language can be visual – made up of complex ideas of truth deeply rooted in symbols, custom and imagery. Mother Tongue is about the power of language – verbal and visual, formal and informal. First language. Native language. It honours languages at risk of being lost in our globalising society and those that have survived the forces of colonisation.Author:Lisa Lehmann
Straight to Business: Icograda Design Week in Madrid 2010 will bring together designers, business leaders, key regional and international stakeholders. This event will be a forum to discuss the business side of design and recognise communication design as a key strategic tool to drive economic growth.Author:Maria Haake
In 1928, in his book entitled The New Typography, Jan Tschichold wrote "Unity of life: the arbitrary isolation of a part is no longer possible for us - every part belongs to and harmonizes with the whole. Where slackness is still the rule, we must make it our work to fight against laziness, envy, and narrow-mindedness. Typography too must now make itself part of all the other fields of creativity."Author:Lisa Lehmann



