In 2000, the Smithsonian’s Cooper-Hewitt, National Design Museum founded the National Design Awards program to celebrate contemporary American design and to increase national awareness of design through education and promotion of excellence and innovation. The Awards mark important accomplishments in a variety of categories, including architecture, landscape design, interior design, product design, fashion, communication design, and more.
 

The J. R. Geigy A.G. chemical concern was the starting point for a great moment in the history of Swiss graphic art and advertising. "Research for tomorrow" –