UCD Law Society
Niall O'Kelly
I was asked by the University College Dublin (UCD) Law Society to design all of their materials over the course of their 93rd session (2003/4). This is a selection of posters that I designed for LawSoc events over the year.
All were printed on B1 paper (1000 x 707mm / 39.4 x 27.8") in either 1-Colour (Black) or 4-Colour (CMYK).
1. This poster was part of the Freshers Week teaser campaign. These posters went up two weeks before Freshers Week. The idea was to contrast a mime artist with the LawSoc, a debating Society, and to imply that there would be much to talk about in the coming days. This poster was replaced the following week with the added tagline 'the facts speak for themselves'.
2. This poster was for the Freshers Week nightclub event — Discovery — These posters went up a few days before the start of Freshers Week, the idea being that the full Discovery poster was under the mime artist posters the whole time, and that LawSoc had casually ripped away that poser revealing the discovery poster beneath.
3. This poster was part of the Freshers Week Campaign, and tells students about all they would receive upon paying their €2 membership fee.
4. This poster was also part of the Freshers Week Campaign, and was designed to get students interested in joining up and meeting like minded people. The benefits of joining outline the banana graphics. These two posters (3 & 4) were shown on the LawSoc stand in the Freshers tent, so clarity from a distance and eye-catching graphics were the paramount concerns in the design. The overall campaign was very successful and led to the highest membership in the UCD Law Society’s history.
5. This poster was for the Christmas party, and uses typography to set a gentle Christmas scene for the students. This became a very collectible poster, and graced many a student dorm wall, further spreading the LawSoc brand.
6. Michael McDowell was the Irish Minister for Justice. He came to UCD to deliver a paper on the issue of crime and punishment, and to accept a Vice-Presidency of the Society, its highest honour. He had been a member of the society when he attended the university himself. To advertise the event, I decided to illustrate the Minister as though he was part of a police line-up and having mug-shots taken. This added a little humour to what would be a very formal evening and create interest in the event among the students, and despite concerns, the minister himself loved it and requested that several copies be sent to his offices.
7. This poster was designed to advertise a comedy debate at the start of the session. With the motion being ‘that women should be seen and not heard’ I thought it would set the tone more fully to show a beautiful woman being clearly objectified, with the LawSoc identity over her mouth to prevent her speaking. Provocative posters are key to gaining attention in the crowded campus walls and daily events, with the intention being to cause students to think about the issue, hopefully to an extent that they would like to attend the debate and find out more and ideally participate.
8. This poster was for the Crime and Punishment debate. A provocative image combined with an aggressive typographic treatment creates an eye-catching poster.
9. This poster was for the EU debate and uses an arresting image with contemporary typography to catch students attention and generate interest.
10. This poster was for the Northern Ireland debate and uses an image from the funeral of Bobby Sands (an IRA hunger striker) with contemporary typography to catch students attention and provoke interest and participation in this prestigious debate.
11. This poster was designed for a dual debate which was run by the Students Union and hosted by the Law Society. The first debate was on globalisation followed by a debate with a referendum on whether Coca-Cola should be banned from sale on campus. Because the two events dovetail somewhat, I used an image of a coke bottle breaking apart (from the weight of debate surrounding it) and with typography sympathetic to each debate above and below so that the poster works top to bottom and left to right.
12. This poster was done for a Maiden Speakers (first time) competition held jointly between the Law Society and the Literary & Historical Society. The topic was centred on Israel and the conflict in that region. I used a highly provocative image to highlight both the situation over there, and to reinforce that our right to debate through free speech was one often denied over there.
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Skills
IT  Adobe Creative Suite Microsoft (Word, Excel, Powerpoint) | Crafts/Manual TypographyColor TheoryPrint ProductionPhotography (Photo-Direction)Psychology and StrategyPhotography Coding / Site Development |
Languages EnglishGerman Irish | Other Sustainable designBrand DevelopmentProject ManagementStrategyCopy-Writing and Editing |
