01 / Format Design / cha cha restaurants
| Services offered: | Corporate Design & Literature |
| Areas of operation: | National, Continent-wide (e.g. Europe, Asia) |
cha cha is a fast growing business of high-quality chain restaurants. Since 2005, Format Design has been managing its entire appearance and identity. An important part of cha cha´s communication with its customers is the modular menu system. The central main menu is constantly complemented by many additional and special-offer menus. For direct feedback from customers, Format Design has developed a modular tool which communicates cha cha#s principle of "positive eating". In the "eat & read" sections, patrons are provided with miniature cook books, information brochures, and postcards centered around the theme of Thai culinary culture. The spatial implementation in the restaurant is carried out in concert with the interior architects of kovarlundgard.
Competencies
IT  IllustratorInDesign Photoshop | Crafts/Manual LiteratureCorporate DesignTypography |
Languages GermanEnglish | Other Communication ConceptsNamingText development |
