Product customisation for Baby Boomers in Japan

Anna Rojahn's picture

Japanese Yosimiya is selling bags of rice printed with a newborn's photo, name and date of birth. The bags are shaped to resemble a swaddled baby. But the key feature is that the bags contain the baby's exact weight in rice. Holding the bag will therefore feel like holding the baby. The personalized, made-to-order 'dakigokochi' are priced from JPY 3500 (USD 32 / EUR 22).

 

 

I found this in the recent "Status Stories" trend briefing from www.trendwatching.com. Speaking of which: I find their newsletter highly recommendable!