Product customisation for Baby Boomers in Japan

Japanese Yosimiya is selling bags of rice printed with a newborn's photo, name and date of birth. The bags are shaped to resemble a swaddled baby. But the key feature is that the bags contain the baby's exact weight in rice. Holding the bag will therefore feel like holding the baby. The personalized, made-to-order 'dakigokochi' are priced from JPY 3500 (USD 32 / EUR 22).
I found this in the recent "Status Stories" trend briefing from www.trendwatching.com. Speaking of which: I find their newsletter highly recommendable!
- Anna Rojahn's blog
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