Okay, I admit this may come across as advertising - but being an absolutely passionate cook myself, and really loving the idea and their packaging, it just had to be mentioned. Please don't hold it against me ;-)

...is a small food company making it easier for busy Londoners to cook from...scratch.

What does scratch do?
 

They make fresh meal kits.  You get a box of all the fresh, uncooked ingredients – chopped, washed and weighed – along with the instructions how to cook your meal from scratch.
The meals are for one person and are cooked in about 15 minutes.
The meals are healthy in a common sense way, meaning they are nutritionally balanced meals with fresh vegetables and wholesome ingredients.

The packaging

The packaging was developped (together with scratch) and designed by designer Jeremy Innes-Hopkins. It consists of a clear tray made of RPET (50% recycled and 100% recyclable), so that the consumer can see the fresh ingredients inside. On the kraft sleeve surrounding the tray (100% recycled and 100% recyclable), you find the meal description and clear brand identity on the front as well as the cooking instruction on the back side.

For more information on scratch you can visit their website: www.mealsfromscratch.co.uk